Coram Family and Childcare
Coram Family and Childcare works to make the UK better for families by campaigning for solutions that parents want and need, based on their authoritative research and parent-led programmes.
Ruth led the development of a successful paid membership model for an early years programme at Coram Family and Childcare, formerly funded by the government.
This included the design and implementation of a modern CRM system to support sales growth now and into the future.
“Ruth is a great strategic thinker. She transformed our programmes, increasing their impact and reach – while also moving them onto a sustainable footing by diversifying income streams away from grant dependency.
Her thoughtful approach means she takes people with her even as she challenges.”