Choices Islington
Choices Islington supports women and their partners through unplanned pregnancy, with concerns following abortion, and gives practical and emotional help with parenting. They also provide counselling for women in prison, and offer relationships courses.
Ruth supported Choices to consider the feasibility of developing earned income through their parenting course. This involved market research of other providers, with potential customers (parents), development of a value proposition, and a business modelling template and worked scenarios to identify options for pricing and volume of sales.
Through the project, we also identified additional customer groups to further diversify earned income potential.
“We really didn’t know where to start. Ruth understood how we work and what we needed in order to deliver greater impact. She consistently delivered high-quality, strategic work. Now, we have a clear map for where to go next, and a base of research on which to build our next steps.
We thank her for her insights and professionalism as well as being friendly, warm and lovely to work with! We are certainly in a much stronger position than we were before and really benefited from her experience as well as her thoughtful approach. I hugely valued all the extra support given as well – sharing both resources and experience.”